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- 💡 10 ChatGPT prompts for better product research
💡 10 ChatGPT prompts for better product research
Use ChatGPT to uncover hidden demand and unmet needs.
♥️ Product research just got 10x smarter
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Hey there!
Here’s the hard truth:
Most “new” Amazon products are just recycled versions of the same thing.
And guess what? Shoppers can tell, and the algorithm doesn’t reward copycats.
If you want to build a real brand, you need to launch products that solve real problems…
Not just repackage someone else’s idea.
That’s where ChatGPT becomes a game-changer.
With the right prompts, you can:
✅ Identify unmet customer needs
✅ Spot white space in saturated categories
✅ Generate better product ideas
✅ And validate them — before you waste money
Let’s dive into the 10 prompts that will change the way you do product research 👇
Prompt #1: Discover What Customers Actually Want
“Act as a market researcher. Based on this product category — [e.g. electric lunch boxes] — what are the top 5 pain points buyers typically face? Use real review-style language.”
👉 Why this works: You get the truth behind the keyword — the emotional friction that competitors aren’t solving.
Prompt #2: Analyze Gaps in Competitor Reviews
“Based on reviews for [product type], what common complaints or unmet expectations do buyers express? How could a new product improve on these?”
👉 Use this to identify features people are begging for — and build the offer around that.
Prompt #3: Identify Underserved Buyer Personas
“What buyer segments are often overlooked in this market? Example: For yoga mats, what types of customers might feel underserved by current options?”
👉 This helps to find a niche within a niche — great for differentiation and brand storytelling.
Prompt #4: Spot Feature Overload (And Simplify)
“List 5 ways current [product] listings may be overcomplicating things. How could a new product simplify the experience for the buyer?”
👉 Sometimes innovation isn’t more features — it’s removing the ones nobody uses.
Prompt #5: Explore Alternative Use Cases
“Suggest 5 unusual or overlooked use cases for [product]. What types of customers might use it differently than intended?”
👉 This expands the target audience and inspires angles others haven’t explored.
Prompt #6: Compare 3 Direct Competitors
“Compare the top 3 Amazon listings for [product type]. What are their key similarities and weaknesses? Where is the white space?”
👉 You’ll start to see patterns — and more importantly, the opportunities to break them.
Prompt #7: Flip the Market Trend
“What’s a contrarian angle I could take in the [product] category? For example, while most are marketing speed, could I win by emphasizing comfort, safety, or sustainability?”
👉 This helps you think differently and reposition a common product in a fresh way.
Prompt #8: Validate with Emotional Drivers
“For a product like [insert], what emotional benefits do people seek? How could a new product design or message better align with those emotions?”
👉 Because people don’t just buy “bottles” or “boxes” — they buy freedom, control, peace of mind, or confidence.
Prompt #9: Predict Long-Term Trends
“What macro trends or lifestyle shifts are likely to affect [product niche] in the next 2–3 years? What products will grow in demand as a result?”
👉 You’re no longer chasing demand — you’re getting ahead of it.
Prompt #10: Generate Unique Product Angles
“Give me 5 unique product positioning ideas for a [category] item that’s highly competitive. Make them feel distinct from what’s already on Amazon, and include a 1-line value prop for each.”
👉 Use these to brainstorm offers, angles, or sub-niches that actually stand out.
🚀 Final Thoughts
If your product research starts and ends with “sort by search volume”… You’re playing the same game as every other seller.
And in today’s Amazon world, being better isn’t enough — you need to be different.
With ChatGPT, you can dig deeper, move faster, and make smarter decisions by:
✅ Asking the right questions
✅ Analyzing emotional + practical gaps
✅ Validating BEFORE sourcing
✅ And spotting white space while others copy competitors
Use these prompts like a toolkit, run them for every idea, and compare the results.
And most importantly? Don’t just find demand.
Find opportunity.
Now, let me ask something:
Which of these product research strategies do you plan to test?
I’d love to hear how you plan to implement them!

💡 Never miss out on important updates from the AI world:
1. GPT-5 Hands-On: Welcome to the Stone Age (source)
GPT-5 represents a notable advancement in AI, particularly for developers and technical applications.
While it excels in tasks requiring tool integration and complex problem-solving, its performance in creative and expressive domains may not yet match that of earlier models.
As AI continues to evolve, GPT-5's development underscores the importance of refining models to achieve a balance between technical capability and human-like interaction.
2. How to Win With AI Video Ads (source)
This post outlines strategies for creating high-converting AI video ads using Google’s Veo3 model.
Birdwhistell emphasizes the importance of specificity in prompts, adopting user-generated content aesthetics, and crafting engaging dialogue.
The key to success is iterative testing, creativity, and using AI to transform everyday scenes into aspirational visuals.
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This is all for today.
Looking forward to connecting with you again.
Keep exploring and leading the way!
Warmest regards,
Larisa
Chief Marketing Officer, intelliBRAND
P.S. If you’ve missed last week’s issue, you can find it here.