❌ Stop Wasting Budget on Ineffective Keywords

🔥 Revamp Your Amazon PPC with Smart Keyword Adjustments

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Hey there!

One of the keys to a successful Amazon PPC campaign is ensuring every dollar you spend works hard for you.

Unfortunately, some keywords might not deliver the results you’re looking for.

Identifying and adjusting these underperforming keywords is crucial to improving your Advertising Cost of Sale (ACoS) and maximizing your ROI.

In this newsletter, we’ll explore how to use ChatGPT to identify underperforming keywords, suggest adjustments, and keep your campaigns on track. 

With actionable examples, prompts, and tips, you’ll learn how to fine-tune your PPC strategy for better results 🚀

🎯 Why Monitoring Keyword Performance is Essential?

Every keyword in your campaign plays a role in driving traffic and conversions. 

However, underperforming keywords can:

❌ Waste your budget on clicks that don’t convert.

❌ Drive up your ACoS.

❌ Distract from high-performing keywords that deserve more focus.

Identifying these underperformers and making strategic adjustments ensures your budget is spent on keywords that generate results.

Here’s how ChatGPT can help you revamp your Amazon PPC with smart keyword adjustments:

Step 1: Spot Underperforming Keywords

Start by analyzing key metrics like:

✅ ACoS (Advertising Cost of Sales): High ACoS means a keyword is costing you more than it’s earning.

✅ CTR (Click-Through Rate): A low CTR suggests your ad isn’t resonating with the audience.

✅ Conversion Rate: If clicks don’t lead to sales, the keyword may not be well-targeted or your listing may need optimization.

Ask ChatGPT to help interpret your metrics and identify problematic keywords.

Step 2: Adjust Bids for Underperforming Keywords

If a keyword is costing too much without delivering results, consider lowering your bid to reduce ad spend. 

Conversely, if a keyword shows potential but isn’t converting, try optimizing your product listing or ad copy to better align with the keyword.

Ask ChatGPT to provide bid optimization recommendations for your underperforming keywords.

💡 Pro Tip: Make small bid adjustments (5-10%) and monitor performance closely.

Step 3: Add Negative Keywords

Irrelevant search terms can drain your budget without driving conversions. Use negative keywords to filter out traffic that isn’t likely to convert. 

Ask ChatGPT to identify negative keywords for your campaign.

💡 Pro Tip: Regularly review your search term report to find irrelevant queries and update your negative keyword list.

Step 4: Improve Ad Copy and Product Listings

Sometimes, underperformance isn’t about the keyword—it’s about how your product is presented. 

Make sure your ad copy and product listing clearly communicate the benefits of your product in relation to the keyword.

Use ChatGPT to rewrite parts of your product listing to better match the intent of an underperforming keyword.

👉 Example Prompt:

"ChatGPT, how can I optimize my product listing for the keyword ‘organic baby lotion for eczema’ to improve conversions?"

Response:

Step 5: Prioritize High-Converting Keywords

Reallocate your budget to high-performing keywords that consistently drive sales at a reasonable ACoS. 

This ensures your ad spend is focused on the most effective areas.

Use ChatGPT to help you prioritize high-converting keywords and reallocate your budget.

Example Prompt:

"ChatGPT, how can I identify high-performing keywords and allocate more budget to them?"

Response:

🎯 Tips and Tricks for Managing Underperforming Keywords

👉 Set Performance Thresholds: Define clear metrics (e.g., max ACoS, minimum CTR) to flag underperforming keywords.

👉 Use Automated Rules: Set up rules in the Amazon ad console to automatically adjust bids or pause low-performing keywords.

👉 Regular Performance Reviews: Schedule weekly reviews of your campaign metrics to catch issues early.

👉 Test Different Match Types: If a broad match keyword is underperforming, try switching to phrase or exact match for better targeting.

👉 Optimize Product Images: Ensure your product images are high-quality and visually communicate the product’s benefits.

Underperforming keywords don’t have to drag down your Amazon PPC campaigns. 

By identifying them early and making strategic adjustments—like lowering bids, adding negative keywords, and refining your listings—you can turn these keywords around or refocus your budget on better-performing ones.

ChatGPT makes the process easier by providing actionable insights, practical suggestions, and creative solutions tailored to your campaign’s needs.

🔥 Want more tips? Check out our ChatGPT 101 Course to learn how AI can revolutionize your Amazon business.

💡 Never miss out on important updates from the AI world:

1. Instagram’s Testing Simplified AI Profile Image Generation (source)

Instagram is experimenting with a new option that would make it easier to generate an AI version of your profile image, facilitating a more stylized, artistic depiction of yourself in-stream.

2. Meet Luthor.ai: A Personalized AI Copywriter for Marketers (source)

This AI tool creates customized text tailored to campaign needs, transforming any idea into effective and persuasive copy for various channels.

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