💡 The Fastest Way to Build a Buyer Avatar

🎯 Know Exactly Who You’re Selling To

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Hey there!

Most Amazon sellers focus on what they’re selling.

But the ones who scale fastest? They focus on who they’re selling to.

Because once you understand your customer—how they think, what they care about, and why they buy—everything else becomes easier:

✅ Writing copy that resonates

✅ Choosing product features that convert

✅ Creating ads that feel personal

✅ Building a brand people trust

That’s where ChatGPT becomes your shortcut.

With the right prompts, you can create rich, detailed customer avatars that guide your decisions and boost performance across the board.

Here’s how to do it.

STEP 1: Create a Baseline Customer Profile

Start with a general idea of who your product is for. Then let ChatGPT fill in the blanks.

Prompt:

“Create a detailed customer avatar for someone likely to buy [product]. Include demographics, lifestyle, values, purchase habits, and pain points. Give the avatar a name and write in the first person.”

What You’ll Get:

A full profile, often with a name like “Sophia, 34, eco-conscious mom of two” who shops on Amazon Prime, avoids plastic, and values clean ingredients. You can use this as a lens for all your messaging.

STEP 2: Dig Into Emotional Triggers

Understanding facts is good.

Understanding feelings is what drives conversions.

Anyone can list product specs—but why do people actually buy? Is it confidence? Relief? A sense of control? 

With ChatGPT, you can go beyond surface-level data and tap into the emotional drivers behind your customer’s choices. When you speak to those feelings—whether it's solving a pain point or fulfilling a desire—you don’t just inform. 

You persuade. 

Prompt:

“What are the top emotional drivers and anxieties for someone buying [product type]? Explain how they influence purchase decisions on Amazon.”

What You’ll Learn:

You’ll uncover things like fear of wasting money, desire for approval, or frustration with poor quality. These insights can be used in bullets, headlines, or even packaging copy.

STEP 3: Segment by Use Case or Buyer Type

Not every buyer is the same. Some products attract multiple types of customers—and you need to speak to each one differently.

Prompt:

“List 3 distinct customer personas who might buy [product], based on different motivations or use cases. Include how each would describe their problem and what features matter most to them.”

Example for a collapsible water bottle:

The Hiker: Lightweight and portable > primary focus

The Eco-Mom: BPA-free and reusable > must-have

The Traveler: Compact for luggage > key benefit

This helps you write multi-angle product listings and ad creatives that feel personalized.

STEP 4: Find Where They Hang Out Online

The best marketing happens where your customers already are.

Whether your shoppers are scrolling TikTok, reading reviews on Amazon, or following their favorite creators on Instagram, your message should meet them there—naturally and helpfully. 

AI helps you identify those touchpoints, tailor your message to the platform, and speak in the tone that resonates with each audience.

Prompt:

“Where does this customer avatar spend time online? What platforms, communities, or influencers do they follow? What kind of content do they engage with?”

Use the output to guide your influencer outreach, social ad targeting, and even UGC strategy.

STEP 5: Write Copy That Speaks Directly to Them

Now turn those insights into high-converting copy—by having ChatGPT step into their shoes.

Prompt:

“Write a product listing for [product] from the point of view of this customer avatar. Include a personal problem, a transformation moment, and why this product was the solution.”

This is how you make your listings feel human—not generic.

BONUS: Use Avatars Across Your Brand

Once you have strong customer avatars, plug them into everything:

• Your email welcome flows

• Your Facebook and TikTok ads

• Your product packaging copy

• Your FAQs and even your customer service tone

When everyone on your team knows who they’re talking to, your messaging gets sharper—and your results go up.

🧠 RECAP

✔ Use ChatGPT to create deep customer avatars in minutes

✔ Uncover the emotional reasons why people buy

✔ Segment avatars by intent or use case

✔ Discover where they spend time and what they respond to

✔ Write copy that resonates because it’s personal

You don’t need to guess who your buyer is. You just need to ask the right questions—with AI doing the hard work.

What would change in your business if every piece of content felt like it was written just for your best buyer?

Hit reply and let me know. I’d love to hear how you use avatars in your strategy.

💡 Never miss out on important updates from the AI world:

1. Midjourney launches its first AI video generation model, V1 (source)

V1 is an image-to-video model, in which users can upload an image — or take an image generated by one of Midjourney’s other models — and V1 will produce a set of four five-second videos based on it. 

Much like Midjourney’s image models, V1 is only available through Discord, and it’s only available on the web at launch.

2. Google Adds Still Image Animation to Its AI Creation Suite (source)

You can add speech to your clips in Flow when using Frames to Video. 

This feature lets you bring your own images to use as the starting frame of a video clip. 

Veo 3 already lets you add sound effects and background noise to these clips, and now you’ll be able to generate speech as well.

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The Motivational Corner

🔨 "The best way to predict the future is to create it." – Abraham Lincoln