🧩 The missing piece in your Amazon DSP campaigns

♥️ Product research just got 10x smarter

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Hey there!

Running Amazon DSP campaigns without strong creative is like shouting in a crowded room… and hoping someone hears you.

The targeting can be powerful.

But your copy is what gets the click, drives the message, and delivers the sale.

And here’s the thing: Most DSP ads fail because the messaging is generic.

Whether you’re targeting new-to-brand customers or remarketing to cart abandoners, you need specific, strategic copy. 

Not just “Shop now” and hope for the best.

That’s where ChatGPT comes in.

With the right prompts, you can generate scroll-stopping DSP copy in minutes, across every stage of the funnel.

Let’s break it down step by step. 👇

Step 1: Match Your Copy to the Funnel Stage

Why this matters: Amazon DSP gives you powerful audience segmentation:

• Awareness (cold)

• Consideration (warm)

• Retargeting (hot)

But each stage needs a different message.

Example:

👉 Awareness = curiosity + lifestyle

👉 Consideration = benefits + brand values

👉 Retargeting = urgency + reassurance

Prompt Example:

“You’re an Amazon ad copywriter. Write 3 variations of Amazon DSP display ad copy for a collapsible water bottle:

• 1 for a cold audience (awareness),

• 1 for a warm audience (retargeting viewers),

• 1 for a hot audience (cart abandoners). Keep each line under 90 characters.”

✅ You’ll get copy tailored to whom the shopper is — not just what you sell.

Step 2: Add Brand Voice and Product Personality

Why this matters: Display ads compete visually. Your message needs to sound like you, not a template.

Whether your tone is bold, minimalist, premium, playful, or eco-conscious, your copy should reflect it.

Prompt Example:

“Rewrite these DSP ads in a tone that’s [insert tone: e.g., calm and minimalist]. Make it feel aligned with a brand targeting [audience: e.g., eco-conscious hikers].”

✅ This keeps your messaging consistent across DSP, Sponsored Brands, and your storefront.

Step 3: Generate Multiple Variations to Test

Why this matters: The best-performing ad is rarely your first idea. 

Testing is everything. And ChatGPT makes it easy to produce 10x more copy variations without 10x the effort.

Prompt Example:

“Write 5 DSP display ad variations for this product. Focus each one on a different angle:

• Portability

• Eco-friendliness

• Giftability

• Design

• Travel convenience.

Keep the tone consistent with our brand.”

✅ You now have a ready-to-test batch of creatives for A/B testing or full-funnel sequencing.

Step 4: Include a Clear, Actionable CTA

Why this matters: Even the best display ad fails without a CTA that feels natural, clear, and enticing.

Avoid:

❌ “Buy now”

❌ “Click here”

✅ Instead, tailor CTAs to the funnel stage.

Prompt Example:

“Generate 5 CTA lines that feel natural and non-pushy. Write 2 for awareness, 2 for consideration, and 1 for retargeting. Include language like ‘discover,’ ‘learn,’ or ‘finally find your...’"

Example output:

“Discover your new everyday bottle”

“Sustainable hydration starts here”

“Still thinking about it? We saved you one.”

Step 5: Adapt for Different Ad Placements & Formats

Why this matters: DSP ads come in many shapes and sizes: 

From desktop banners to mobile interstitials. Each one has a different character limit and visual layout.

Prompt Example:

“Take this copy and adapt it into:

• A 300x250 banner (short + punchy)

• A 728x90 desktop display (horizontal-friendly)

• A mobile vertical format (more emotional + visual language)

Each version should fit the format and grab attention fast.”

Final Thoughts

DSP campaigns give you advanced targeting power, but targeting alone doesn’t sell.

The message matters.

The emotion, the tone, the angle — that’s what gets clicks.

ChatGPT helps you:

👉 Write faster

👉 Test smarter

👉 Speak to different audiences

👉 And finally build display ads that actually convert

Whether you’re building top-of-funnel reach or closing the deal with retargeting — let your copy do the heavy lifting.

Now is your turn: What’s the hardest part for you when it comes to writing DSP ads — finding the right hook, matching the tone, or adapting to different audiences?

Reply and let me know. A future newsletter may be around this topic.

💥 Never miss out on important updates from the AI world:

1. Walmart’s AI assistant will be ‘primary vehicle’ for shopping, CEO says (source)

Walmart CEO Doug McMillon said the retailer’s AI assistant “Sparky” will become the main way customers shop, from discovery to returns. 

While AI hasn’t yet boosted sales significantly, Walmart is building an enterprise-wide AI framework and adding leadership to scale it. 

Sparky is already popular, and upgrades will make it smarter, more personalized, and central to the shopping experience.

2. How to build a coding agent: free workshop (source)

The workshop explains how to build a simple coding agent in ~300 lines of code using LLMs in a loop. It highlights the difference between “agentic” models (good at taking action) and “oracle” models (better at reasoning). 

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