🌟 The secret to more reviews and repeat buyers

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Insert cards are one of the most overlooked growth levers on Amazon. They’re small, simple, and when done right, they can:

✅ Increase repeat purchases

✅ Reduce negative reviews

✅ Boost email opt-ins

✅ Trigger word-of-mouth

✅ Build long-term loyalty

But here’s the problem:

❌ Most insert cards say generic things like “Thanks for your purchase!”

❌ Or they beg for 5-star reviews (which violates Amazon policy)

❌ Or they try to say too much and confuse the customer

The solution?

Use ChatGPT to write short, on-brand, value-packed insert messages that feel personal, helpful, and clear — and drive real action.

Step 1: Define the Goal of Your Insert

You can’t write a good copy if you don’t know what you’re trying to achieve.

Ask yourself:

✔️ Do you want to reduce returns?

✔️ Encourage registration or opt-ins?

✔️ Educate to prevent misuse?

✔️ Surprise and delight?

Prompt:

“Act as an Amazon brand strategist. I want to create a product insert card for [product type]. The goal is to reduce returns and educate the buyer on how to use the product correctly. What messaging strategy should I use?”

Step 2: Match the Tone to Your Brand (and Customer)

An insert card for a luxury skincare brand shouldn’t sound like one for a tactical flashlight.

Your tone must feel like a seamless extension of the product experience.

Prompt:

“Write a short insert message in a warm, friendly tone for our BPA-free collapsible water bottle. The brand voice is cheerful, eco-conscious, and customer-first. Emphasize gratitude and ease of use.”

Step 3: Educate Without Overwhelming

Many returns happen not because the product failed, but because people didn’t use it properly.

The insert card is your first line of defense.

Prompt:

“Add a short, 3-step quick-start guide to this insert for our [product]. Use beginner-friendly language and simple formatting.”

Step 4: Invite Connection — Not Just Action

If your only CTA is “Follow us on Instagram,” you're missing the bigger opportunity.

Use the card to create emotional connection, not just action.

Prompt:

“Write a line that makes the customer feel like part of a movement or mission. The product is an eco-friendly kitchen tool.”

Step 5: Stay Within Amazon’s Policy Guidelines

Insert cards must not:

❌ Ask for a positive review

❌ Offer rewards in exchange for positive reviews

❌ Direct buyers to leave feedback only if satisfied

But they can:

✅ Invite buyers to contact support

✅ Share usage tips

✅ Direct to your website (if not gated by reviews)

Prompt:

“Review this insert message for Amazon compliance. Make sure it doesn’t violate terms around reviews, incentives, or misleading language.”

Final Thoughts

Insert cards are more than thank-you notes.

They’re a powerful bridge between you and your buyer — a tiny piece of packaging that can:

✔️ Build trust

✔️ Reduce frustration

✔️ Increase engagement

✔️ And strengthen your brand voice

With ChatGPT, you don’t need to be a copywriter to make every insert count. You just need 3 things:

• A goal

• A tone

• And the courage to stop writing only “Thanks for your order!”

Now is your turn:

If someone opened your product today, what’s the first feeling your insert would trigger — relief, trust, confusion, excitement?

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💥 Never miss out on important updates from the AI world:

1. Google updates its Home app with Gemini smarts (source)

The tech giant unveiled a redesigned version of the Google Home app that it promises will work better, centralize device management, and bring its AI assistant Gemini AI into the experience.

2. Meet Amazon Quick Suite: The agentic AI application reshaping how work gets done (source)

Quick is your AI teammate that collaborates with you to get work done. 

With Quick, you can ask questions and get detailed answers, conduct deep dive research, analyze and visualize data, and create automations for workflows to save time and let you focus on the big picture.

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The Motivational Corner

✨ “Well done is better than well said.” — Benjamin Franklin