šŸ› ļø This 10-Minute Exercise Could Change Your Business

Use SWOT + ChatGPT to find hidden growth and fix bottlenecks.

šŸš€ One Chat Prompt = Instant Business Clarity

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Hey there!

Ever feel like you’re moving fast but unsure where you actually stand? 

Running an Amazon business can feel like juggling a dozen plates—and sometimes, it’s hard to tell what’s working and what’s not.

That’s where a SWOT Analysis comes in. 

It’s a strategic planning tool used by the world’s top brands—and now, thanks to AI, it’s easier than ever to use it for your Amazon store.

Let’s break it down šŸ‘‡

What is a SWOT Analysis?

It’s a snapshot of your business from four angles:

  • Strengths (What you do well)

  • Weaknesses (Where you struggle)

  • Opportunities (Where you can grow)

  • Threats (What could slow you down)

Done right, this one tool can help you:

āœ… Clarify your current position

āœ… Make smarter, data-backed decisions

āœ… Identify growth areas and red flags

And best of all? You can do it in minutes with ChatGPT! Just follow the steps below:

Step 1: Ask ChatGPT to Analyze Your Business

Prompt:

"Act as an Amazon business coach. Based on my input, help me build a SWOT analysis for my business. Here’s a quick overview: [insert a few sentences about your products, niche, recent sales trends, or challenges]."

šŸ’” Example Input:

ā€œI sell BPA-free collapsible water bottles for outdoor enthusiasts. Sales are strong on Amazon, but I’ve struggled with getting reviews. Competition is growing and I'm exploring adding new eco-friendly kitchenware.ā€

ChatGPT Output Example:

Step 2: Customize It Weekly or Monthly

SWOT isn’t just for year-end strategy sessions. Use ChatGPT to revisit and update it regularly.

Prompt:

"Update my SWOT analysis for this month. Here’s what’s changed: [new data, performance, trends, etc.]"

This helps you stay agile and avoid slow reactions to changes in the market.

šŸŽÆ Step 3: Turn Insights into Action

Here’s how to make SWOT insights practical:

  • Turn strengths into bold marketing statements

  • Turn weaknesses into improvement goals

  • Turn opportunities into testable campaigns

  • Turn threats into risk mitigation strategies

Prompt:

"Based on my SWOT analysis, give me 5 action steps to take in the next 30 days."

Example:

šŸ’” Pro Tip: Use SWOT for each product too. You can also run a SWOT analysis per ASIN to find out which listings need a refresh, which ones are ripe for scaling, and which might need to be retired.

In the end, a SWOT analysis gives you clarity.

ChatGPT gives you speed.

Together? You get strategic focus without overwhelming yourself! šŸ”„

Try it today—even if you’re short on time. All you need is 5–10 minutes and a few honest thoughts about where your business is right now.

You’ll walk away with actionable insights—and the confidence to move forward smarter.

šŸ’” Never miss out on important updates from the AI world:

1. AI is rapidly changing how consumers shop online (source)

AI tools like ChatGPT and Gemini are reshaping how people shop online, with 61% of consumers using them.

Over half now search using conversational language instead of keywords.

Consumers value AI for saving time, better navigation, and personalized recommendations.

93% want e-commerce sites to understand natural, conversational queries.

2. Amazon says AI will help it meet its 2040 net-zero goals (source)

Amazon announced three AI tools—FlowMS, BBAM, and ARM—to help reduce energy, water, and food waste across its operations.

These tools monitor HVAC systems, utilities, and refrigeration to detect inefficiencies and prevent waste. They are currently deployed in over 120 buildings, with plans to expand to 150+ sites globally by year-end.

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The Motivational Corner

šŸ”ļø "The man who moves a mountain begins by carrying away small stones." – Confucius 

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This is all for today.

Looking forward to connecting with you again.

Keep exploring and leading the way!

Warmest regards,
Larisa
Chief Marketing Officer, intelliBRAND

P.S. If you’ve missed last week’s issue, you can find it here.