🔥 How to translate features into benefits with ChatGPT

💳 Prepare your listing for conversions with AI

Hello there!

One of the golden rules in marketing is that well-crafted benefits sell. No matter what you sell or on what platform, benefits cannot be missed from your product description or bullet points.

Why?

Because they directly address the needs, desires, and pain points of your target audience. 

Unlike features, which describe the characteristics of a product or service, benefits explain how those features solve problems or improve the lives of customers. 

Here's why they are important:

🎯 Benefits focus on what's in it for the customer. 

By highlighting the benefits of your product or service, you show potential buyers how it can meet their specific needs and add value to their lives.

🎯 When customers understand the benefits they'll receive from your product or service, they're willing to pay more for it. 

By emphasizing the value proposition, you can justify a higher price point and increase profitability.

🎯 Benefits position your product or service as a solution to a problem or a means to achieve a desired outcome. 

Framing your offering in this way positions your brand as a trusted partner in solving your customers' challenges.

🎯 When customers experience the benefits promised by your product or service, they're more likely to become repeat buyers and brand advocates. 

Consistently delivering on promised benefits helps build trust and loyalty over time.

Overall, benefits are important because they help you effectively communicate the value of your product or service, establish an emotional connection with customers, differentiate yourself from competitors, and ultimately drive sales and customer satisfaction.

Now let’s see how can ChatGPT help us craft compelling benefits for your product 🚀

💡 How to investigate product benefits using ChatGPT

There are times when finding the benefits of your product can be difficult. Here's how ChatGPT can help you if you get stuck on this step. 

Imagine you're selling a non-slip yoga mat and you ran out of product benefits ideas. Here is an example of a prompt in ChatGPT:

I sell non-slip yoga mats on Amazon. Please help me discover 10 other product benefits, except the non-slip and comfort benefits.

Here’s what ChatGPT wrote: 

1. Eco-Friendly Materials: Highlighting that your yoga mats are made from sustainable and eco-friendly materials can appeal to environmentally conscious consumers who prioritize eco-friendly products.

2. Odor Resistance: Emphasize that your yoga mats are odor-resistant, ensuring a fresh and clean experience even after multiple uses.

3. Durability: Stress the durability of your yoga mats, emphasizing their ability to withstand frequent use and maintain their quality over time.

4. Easy to Clean: Promote the ease of cleaning your yoga mats, making them convenient for users to maintain hygiene and cleanliness.

5. Versatility: Showcase the versatility of your yoga mats, highlighting their suitability for various types of yoga practices, exercises, and activities beyond just yoga.

6. Portable Design: Emphasize the portability of your yoga mats, making them easy to roll up and carry to yoga classes, the gym, or outdoor workouts.

7. Stress Reduction: Highlight how using your yoga mats can contribute to stress reduction and relaxation, promoting mental well-being along with physical health.

8. Joint Support: Emphasize the cushioning and support provided by your yoga mats, which can help protect joints and reduce the risk of injury during yoga practice.

9. Non-Toxic Materials: Assure customers that your yoga mats are made from non-toxic materials, ensuring a safe and healthy practice environment free from harmful chemicals.

10. Stylish Designs: Showcase the stylish designs and vibrant colors of your yoga mats, allowing users to express their personality and preferences while practicing yoga.

All you have to do now is to pick the ones that apply to your product and use them to craft powerful benefits.

Here’s an example of a prompt for a non-slip yoga mat that can help you get compelling benefits from ChatGPT: 

I sell non-slip yoga mats on Amazon. This product is made from eco-friendly materials, it is portable, offers joint support, and has a stylish design. Please transform the product's features into benefits.

Take this prompt and just adapt it for your product. 

Here’s what ChatGPT generated: 

All you have to do now is pick the ones that apply and add them to your product listing.

Remember, leveraging product benefits is a crucial step in taking your conversion rate to the next level.

By using ChatGPT to help you craft eye-catching benefits, you can set yourself up for success and achieve optimum performance for your listings.

Stay tuned for our next email, where I’ll show you how to optimize your images for maximum impact with ChatGPT.

💡 Never miss out important updates from the AI world:

1. Introducing improvements to the fine-tuning API and expanding our custom models program (source)

OpenAI introduced new features to give developers even more control over their fine-tuning jobs, including:

• Epoch-based Checkpoint Creation: Automatically produce one full fine-tuned model checkpoint during each training epoch, which reduces the need for subsequent retraining, especially in the cases of overfitting

• Third-party Integration: Support for integrations with third-party platforms (starting with Weights and Biases this week) to let developers share detailed fine-tuning data to the rest of their stack

• Comprehensive Validation Metrics: The ability to compute metrics like loss and accuracy over the entire validation dataset instead of a sampled batch, providing better insight into model quality

• Fine-Tuning Dashboard Improvements: Including the ability to configure hyperparameters, view more detailed training metrics and rerun jobs from previous configurations

2. Start using ChatGPT instantly (source)

More than 100 million people across 185 countries use ChatGPT weekly to learn something new, find creative inspiration, and get answers to their questions. Starting now, you can use ChatGPT instantly, without needing to sign-up. 

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Upgrade now for just $4.12/month and stay ahead in the digital landscape. 

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