šŸ§ Uncover High-Converting Amazon Keywords in Minutes

Find the right keywords fast and grow your Amazon sales with AI-powered insights.

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šŸ” Struggling with Keywords? 3 Steps to Transform Your PPC Strategy with AI

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Hey there!

In Amazon PPC, keywords are your lifeline. 

They determine where your ads show up, who sees them, and ultimately, how well your campaign performs. 

The right keywords can make the difference between a campaign that drives sales and one that drains your ad budget with little to show for it. 

But finding those high-converting keywords can be time-consuming and difficultā€”unless youā€™re using ChatGPT šŸ”„

In this newsletter, weā€™ll walk through practical examples, prompts, and tips on how to use ChatGPT to streamline your keyword research. 

And uncover valuable search terms that can boost your Amazon PPC performance.

Letā€™s look at how this works in practice:

Step 1: Discover Long-tail Keywords From Your Niche

Prompt: "Iā€™m selling an organic baby lotion on Amazon. Can you generate a list of 30 keyword ideas that will help me target parents looking for natural skincare products for their babies?"

Response from ChatGPT:

As you can see, ChatGPT provides a variety of keyword ideas that are relevant to the product and target a specific audience. 

These long-tail keywords are less likely to be as competitive as broad terms like ā€œbaby lotionā€ and can help you target more specific, high-converting customer segments.

Once you have a list of keywords from ChatGPT, validate them using Amazon PPC tools like Helium 10. 

But donā€™t stop there! You can use ChatGPT to expand your keyword list even further. 

Step 2: Discover Related Terms or Synonyms

Prompt: "Based on the list of keywords you just generated, can you suggest some related terms or synonyms that I might have missed?"

Response from ChatGPT:

In addition to finding the right keywords to target, itā€™s equally important to identify negative keywordsā€”terms that you donā€™t want your ads to show up for.

Step 3: Find Negative Keywords

Prompt: "Can you suggest some negative keywords I should consider for my organic baby lotion PPC campaign?"

Response from ChatGPT:

šŸ’” Step 4: Keyword Expansion for Niche Targeting

ChatGPT can help sellers dive deeper into niche markets by generating long-tail keyword suggestions and keyword variations that target very specific customer segments. 

These niche keywords often have lower competition and can yield higher conversion rates.

Prompt: "Iā€™m selling an organic baby lotion. Can you generate a list of niche keywords that target eco-conscious first-time parents?"

By focusing on niche audiences with long-tail keywords, you can tap into specific market segments that may be overlooked by competitors, reducing ad costs and increasing relevance.

Keyword harvesting is one of the most critical aspects of a successful Amazon PPC campaign, and ChatGPT makes the process faster, easier, and more effective. 

But donā€™t forget to validate your keywords with Amazon-specific tools and continually refine your list to optimize performance. 

This is just an example of how can ChatGPT skyrocket your productivity and PPC campaigns. 

Ready for more? šŸ¤© Then check out our full course ChatGPT 101, which helps Amazon sellers leverage AI in their business.

šŸ’” Never miss out on important updates from the AI world:

1. OpenAI rolls out Advanced Voice Mode with more voices and a new look (source)

OpenAI announced it is rolling out Advanced Voice Mode (AVM) to an expanded set of ChatGPTā€™s paying customers. 

The audio feature, which makes ChatGPT more natural to speak with, will initially roll out to customers in ChatGPTā€™s Plus and Teams tiers.

2. Five new generative AI tools to accelerate seller growth and enhance the customer shopping experience (source)

Project Amelia, Amazon's AI assistant, provides personalized recommendations and insights to sellers, helping optimize business performance. 

AI-powered product listing tools enable sellers to create high-quality listings quickly, while A+ Content tools generate rich brand narratives and images to boost sales. 

Amazonā€™s AI also personalizes product recommendations and descriptions for customers. Additionally, sellers can now create engaging video ads in minutes, using AI-driven tools to enhance creativity and product visibility.

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The Motivational Corner

šŸ¤” ā€œWe become what we think aboutā€ ā€“ Earl Nightingale 

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Warmest regards,
Larisa
Chief Marketing Officer, intelliBRAND

P.S. If youā€™ve missed last weekā€™s issue, you can find it here.