🏷️ Are your hashtags helping or hurting?

💥 One AI prompt = 5 scroll-stopping product posts

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Hey there!

You take a great photo of your product.

You open Instagram, ready to post, and then you freeze at the caption box.

“What do I even write?”

Whether you're promoting your Amazon product on Instagram, TikTok, or Threads, caption-writing paralysis is real.

And hashtags? Even trickier:

❌ Too broad = no reach. 

❌ Too niche = no discovery. 

❌ Too many = spammy.

This is exactly where ChatGPT can become your behind-the-scenes content assistant — turning your product visuals into high-performing, on-brand social posts in just seconds.

Let’s break down how (and why) this works.

The Psychology Behind Captions That Convert

Before we get to prompts, here’s a key principle:

Captions aren’t just filler — they’re conversion tools.

Great captions:

✅ Give context to your product (“Where am I using it?”)

✅ Create desire (“Why do I need this?”)

✅ Reflect the buyer’s identity (“This brand gets me.”)

✅ Include a CTA (“Tap to check it out.”)

When your captions hit at least two of these, you increase:

• Engagement (likes, saves, comments)

• Click-throughs to your Amazon store

• Brand recognition and loyalty

But most sellers either don’t have time, don’t know what to say, or repeat the same generic phrasing: “Hydrate in style”, “Stay fresh”, “Perfect for travel”

That’s not bad copy — it’s easy-to-forget copy.

Hashtag Theory: What Actually Works

Hashtags help algorithms categorize your post and help users discover it. Here’s what to aim for:

• 3–5 niche hashtags (e.g. #hikinggearforwomen)

• 3–5 broader ones (e.g. #hikingessentials, #sustainableliving)

• 1–2 branded/unique tags (e.g. #EcoFlowBottle, #TrailSipLife)

The trick is relevance + variety — and yes, ChatGPT can help you build this mix strategically.

How to Use ChatGPT to Write Captions and Hashtags

Let’s walk through the full process, step-by-step.

Step 1: Feed ChatGPT Brand + Product Info

Before you ask for captions, teach ChatGPT who it’s writing for.

Prompt Template:

Act as a social media expert for a lifestyle brand that sells [product]. Our brand tone is [funny / calm / educational / bold]. The product is designed for [ideal customer persona], and it’s typically used in [context — e.g. travel, hiking, home gym, office].

This helps ChatGPT speak like you and to your audience.

Step 2: Generate Multiple Caption Options

Next, give ChatGPT details about your post: What’s in the image? What's the vibe? What platform are you posting on?

Prompt Example:

Write 3 Instagram caption options (under 150 characters) for a photo showing our collapsible water bottle on a mountain trail. The product is for eco-conscious hikers who value minimalism. Keep it playful, inspiring, and emotionally engaging. Include a soft CTA like “check it out” or “tap the link.”

💡 Want it to sound more human? Add this:

Make it sound like a real person wrote it, not a brand.

Step 3: Ask for Strategic Hashtag Suggestions

Rather than dumping 30 random hashtags, ChatGPT can give you a balanced mix across reach and relevance.

Prompt Example:

Now give me 10 hashtags: 3 niche, 3 broad, 2 branded, and 2 trending in the eco-friendly or hiking space. Prioritize reach and relevance, avoid generic tags like #love or #happy.

Want to go deeper? Add:

Also explain why you picked these hashtags.

Step 4: Refine, Remix, Reuse

If something feels a bit off, just keep tweaking the input:

• Ask for more humor

• Tell it to make the caption sound like your audience’s age group

• Ask for platform-specific edits (e.g. TikTok vs Instagram vs Amazon Inspire)

Bonus: You can even use the output as A/B test material for paid ads or influencer briefs.

Pro Tip: Batch It

Instead of writing one caption at a time, try this:

Create 5 social media captions and hashtag sets for our product being used in 5 different settings: mountain, city commute, yoga class, airport, and camping trip. Make sure each caption reflects the environment and buyer motivation.

Now you’ve got a full week of content ready to schedule.

🧠 Final Thoughts

You don’t need to be a copywriter to create content that connects.

You just need the right inputs and a system. ChatGPT gives you both:

👉 Speed (content in seconds)

👉 Consistency (on-brand, every time)

👉 Flexibility (tailor for every platform and persona)

So next time you’re stuck at the caption box, let AI do the writing — and you focus on growing.

Now’s your turn: What’s the first thing you plan to test from this newsletter?

Reply and tell me—I’ll help you with more ideas in the same direction.

💡 Never miss out on important updates from the AI world:

1. Google Adds More AI Elements to Its Product Discovery and Shopping Tools (source)

Google has introduced new AI-powered shopping tools to enhance the online shopping experience. 

These include an advanced virtual try-on feature that allows users to see how clothing items would look on them using a full-length photo. 

Additionally, updated price tracking enables shoppers to set alerts based on preferred size, color, and price, notifying them when a product meets their criteria. 

The platform also offers improved search capabilities, allowing users to find products through text-based descriptions, making it easier to discover items that match their preferences.

2. Apple might be building its own AI ‘answer engine’ (source)

Apple is reportedly developing its own AI-powered "answer engine," forming a new team named Answers, Knowledge, and Information. 

This initiative aims to create a ChatGPT-like application capable of delivering web-based answers, potentially integrating with Siri, Safari, and other Apple products.

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The Motivational Corner

🤔 "Do something today that your future self will thank you for." – Sean Patrick Flanery