🧠 Unlock Your Next Winning Ad Angle with AI

🧲 Stuck on Ad Ideas? AI’s Got You Covered

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Hey there!

In advertising, your angle is your entry point. 

It’s the why behind the ad—the emotion or problem that pulls someone in before you pitch the product.

Your hook? 

That’s the first impression. The scroll-stopper. The reason someone chooses to keep reading (or watching) instead of swiping past.

But coming up with fresh, compelling angles and hooks on demand isn’t easy.

That’s where ChatGPT becomes a game-changer.

You don’t need a 5-hour brainstorming session to find your next winning idea. 

You need a structure, the right prompts, and a clear understanding of what actually makes ads convert.

Here’s how to do it:

STEP 1: Understand What Makes a Good Ad Angle

A great angle taps into your customer’s mindset. 

It’s not just about your product—it’s about the problem, goal, or identity your audience relates to.

Angles often fall into categories like:

👉 Problem-Solution (e.g., “Tired of waking up with back pain?”)

👉 Aspirational (e.g., “What if your mornings felt like this?”)

👉 Social Proof (e.g., “Over 10,000 people switched to this already”)

👉 Time Sensitivity (e.g., “Only 2 days left to try it with 20% off”)

👉 Identity (e.g., “For women who run the world—literally”)

Here’s a prompt to test:

“Give me 10 ad angles for a [product] targeting [audience]. Include a variety of emotional drivers (fear, desire, belonging, convenience, etc.) and clearly state the benefit each angle emphasizes.”

STEP 2: Break Angles Into Hook Variations

Your hook is how you frame that angle in the first 3–5 seconds. 

It can be a line of copy, a voiceover, a question, or a striking visual. The more formats you explore, the more testable variations you’ll have.

There are common formats that work well:

👉 Bold questions: “What if your coffee made you feel calmer?”

👉 Shocking stats: “80% of people are missing this one nutrient.”

👉 Relatable pain: “You know that 3PM crash? This fixes it.”

👉 Unexpected claims: “This bag is made from mushrooms.”

Here’s a prompt to test:

“Turn these ad angles into 10 hook options across different formats (questions, statements, stats, POV lines, problem/solution openers). Make them 5–10 words long and scroll-stopping.”

STEP 3: Match Angles to the Funnel Stage

Not all hooks work for everyone. 

Cold traffic needs curiosity and emotion. Warm traffic might need reminders, comparisons, or proof.

Understanding the buyer journey helps you align the angle to where they are in the funnel:

👉 Top of Funnel (TOF): Intrigue, story, strong emotional payoff

👉 Middle of Funnel (MOF): Differentiation, proof, FAQs

👉 Bottom of Funnel (BOF): Offers, urgency, reviews, guarantees

Here’s a prompt to test:

“Match each of these angles to the appropriate stage in the funnel (TOF, MOF, BOF) and explain why. Suggest how to adapt the hook for each funnel level.”

STEP 4: Align Hooks With Buying Motivations

People don’t always buy for logical reasons—they buy because of how something makes them feel. 

That’s why your hook needs to connect to the deeper why.

Here are 5 universal buying motivations you can tap into:

👉 Make life easier

👉 Look or feel better

👉 Avoid pain or discomfort

👉 Gain status or social proof

👉 Fulfill a personal value or belief

Here’s a prompt to test:

“For each hook, identify the underlying buying motivation. Then rewrite it to make that emotional benefit more obvious.”

STEP 5: Create Variants for A/B Testing

Ad fatigue is real. Even the best hook won’t last forever. 

That’s why you need a system for generating variants and refreshing creatives regularly—without losing the core message.

Good variants test one element at a time:

• The visual

• The opening line

• The CTA

• The tone (funny vs. serious)

• The ad format (video vs. static)

Here’s a prompt to test:

“Create 5 variations of this hook/ad angle for testing. Keep the core idea but change tone, opening, or format. Include a suggestion for visual direction with each.”

🔍 RECAP:

✔ Understand your customer before writing your angle

✔ Use ChatGPT to brainstorm emotional entry points and sharp hooks

✔ Align your message with the buyer’s journey

✔ Tap into real buying motivations—not just features

✔ Build variations, so your best ideas don’t burn out

Your ad creative isn’t just about aesthetics. 

It’s about resonance—saying the right thing to the right person at the right moment.

And now, with ChatGPT, you’ve got a powerful ally to help you say it better, faster, and more profitably.

Now’s your turn: What’s the first thing you plan to test from this newsletter?

Reply and tell me—I’ll help you with more ideas in the same direction.

💡 Never miss out on important updates from the AI world:

1. AI dominance in e-commerce has a new focus: agentic checkout technology (source)

In the context of e-commerce, agentic AI is being integrated into checkout systems to simplify and expedite the purchasing process. 

These AI agents can handle tasks such as selecting payment methods, applying discounts, and managing shipping options, all tailored to individual preferences and behaviors. 

By automating these steps, agentic AI aims to reduce friction and increase conversion rates, offering a more seamless and efficient shopping experience for consumers.

2. 7 Ways to Get Better Results from AI Image Generators (source)

The article offers tips for improving AI image prompts: use style codes for consistency, brainstorm ideas before generating images, treat AI as a sketchbook for experimentation, and try multiple AI platforms to find the best fit. 

It also suggests using AI to generate prompts for other AI tools and customizing outputs in platforms like Gemini Pro.

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The Motivational Corner

🚶‍♂️ "The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things." – Ronald Reagan