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šļø Catch Issues Before They Tank Your Sales
Discover early warning signs hiding in your product data.
š§ Your New AI Assistant for Performance Monitoring
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Hey there!
If a product starts underperforming on Amazon, the signs usually show up before your revenue drops.
It might be a small dip in click-through rate (CTR).
A sudden uptick in returns.
Or a few three-star reviews with subtle complaints.
But most sellers miss these early warning signsābecause theyāre buried in scattered reports.
Thatās where ChatGPT becomes your second pair of eyes.
With the right prompts, it can help you scan your product performance data, detect trends, and suggest corrective action before things spiral.
Letās break it down:
STEP 1: Pull Your Product Data Regularly
Start by exporting your product performance data from Seller Central or your analytics toolāweekly or bi-weekly.
Youāll want these metrics:
Sessions
Conversion rate
CTR
Sales
Refund rate
Buy box %
Review trends
Star rating average
š” Tip: Save this data in a simple spreadsheet and update it consistently. Patterns are easier to catch with historical context.
STEP 2: Ask ChatGPT to Spot Drops and Spikes
Once your data is ready, paste it into ChatGPT and prompt:
Prompt:
āHereās my product performance data for the last 6 weeks. Highlight any significant drops or spikes in CTR, conversion rate, or sales. Tell me what might be causing them.ā
ChatGPT will help surface:
ā A 10% drop in CTR (possible image/title issue?)
ā A conversion dip (could be due to pricing or negative reviews)
ā Refund rate increase (maybe a product defect?)
Youāll get instant feedback instead of sifting through rows manually.
STEP 3: Dig Into Customer Feedback
Even before metrics fall, reviews and Q&A often hold the first clues.
Prompt:
āAnalyze the last 25 reviews and Q&A for my [product name]. Identify any recurring complaints, concerns, or confusion that could impact future performance.ā
You might uncover:
Complaints about sizing or misleading photos
Questions that hint at poor instructions
Mentions of alternatives customers prefer
š§ Extra tip: Ask, āWhat improvements should I consider based on this feedback?ā
STEP 4: Compare Against Benchmarks
To figure out if a drop is your problemāor an industry-wide oneāask ChatGPT to compare your performance to averages.
Prompt:
āBased on Amazon FBA benchmarks for [your category], how do these metrics compare: CTR, conversion rate, refund rate?ā
This gives you context.
If your conversion dropped from 22% to 19%, but the category average is 14%, youāre still in a strong position.
STEP 5: Identify Root Causes and Suggest Fixes
Now that youāve spotted whatās off, use ChatGPT to troubleshoot and generate next steps.
Prompt:
āMy CTR dropped 15% over 3 weeks. My main image, title, and price havenāt changed. What else could cause this, and how should I test improvements?ā
Or:
āRefunds are increasing. Reviews mention packaging damage. Suggest alternative packaging types or improvements that could fix this.ā
Youāre not just reactingāyouāre diagnosing like a pro.
STEP 6: Build a Performance Monitoring Routine
Finally, turn this into a system.
Prompt:
āHelp me build a weekly product performance review checklist that includes reviewing data, analyzing feedback, and identifying risks.ā
This way, every week you know what to checkāand how to take action fast.
š§ RECAP:
ā Use ChatGPT to analyze trends in your product performance
ā Catch dips in CTR, conversions, reviews, and refund rates
ā Read between the lines of reviews and Q&A
ā Compare your metrics to category benchmarks
ā Build a repeatable weekly monitoring system
Most sellers only notice a problem after the damage is done.
But you? Youāll see it coming. All it takes is a few minutes and the right ChatGPT prompts.
š¬ Quick Question Before You Go:
Whatās the first sign you look for when a product starts underperforming?
Hit reply and let me know.

š” Never miss out on important updates from the AI world:
1. Google Photos merges classic search with AI to speed up results (source)
The AI feature, first introduced at Googleās I/O developer conference last year, allows users to search across their collection of digital photos using natural language queries.
Leveraging Googleās Gemini, Ask Photos taps into the AIās ability to understand a photoās content and its other metadata when responding to input.
2. YouTube adds an AI Overviews-like search results carousel (source)
YouTube is rolling out new AI-powered features to help users find content and information more easily, the company announced on Thursday.
The platform is launching an AI-powered search results carousel similar to Googleās AI Overviews and is also testing conversational AI with more users.
The new AI-powered search results carousel, available only to YouTube Premium users in the United States, will suggest videos and display brief AI-generated topic descriptions to help users find what theyāre looking for faster.
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The Motivational Corner
šļø "Opportunities donāt happen. You create them." ā Chris Grosser
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This is all for today.
Looking forward to connecting with you again.
Keep exploring and leading the way!
Warmest regards,
Larisa
Chief Marketing Officer, intelliBRAND
P.S. If youāve missed last weekās issue, you can find it here.