🧪 This Is How Smart Sellers Build Private Labels

♥️ The Branding Shortcut You’ll Wish You Used Sooner

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Hey there!

What if you could brainstorm brand names, colors, packaging ideas, and product positioning in minutes, not months?

That’s exactly what sellers are doing now—with ChatGPT.

The problem?

Most private label branding advice is either vague (“tell your story”) or expensive (agencies). 

But with the right prompts, you can use ChatGPT to clarify your product vision, find gaps in the market, and build a brand customers want to buy from.

Here’s how.

STEP 1: Define Your Brand DNA

Before you start designing logos or choosing colors, you need a clear identity. Your brand DNA includes your voice, values, and the promise you make to customers.

Prompt:

“Act as a branding expert. Help me define a private label brand identity for a [product type] targeting [audience]. Give me a unique brand voice, values, tone, and customer promise.”

For example, if you sell eco-friendly yoga mats to women aged 25–40, ChatGPT might give you something like:

✅ Voice: Empowering, mindful, grounded

✅ Values: Sustainability, self-growth, simplicity

✅ Promise: “Support your inner balance with gear that respects the planet”

This gives direction to everything else—your packaging, your copy, even product photos.

STEP 2: Generate Unique Brand Names

Brand names are tough—especially when the good ones are taken. 

ChatGPT can help you break past that creative block and generate dozens of viable options.

Prompt:

“Give me 25 unique, available brand name ideas for a [product category] brand with these traits: [insert brand values or tone]. Avoid generic or overused words.”

💡 As an extra tip, you can add another prompt like this one: “Check for .com domain availability and avoid names already used on Amazon.”

Here’s an example:

STEP 3: Explore Packaging + Aesthetic Directions

Packaging is silent marketing. It’s the first thing customers notice—and it influences how premium your product feels.

Prompt:

“Act like a creative director. Based on the brand traits below, give me 3 visual directions for packaging. Include suggestions for colors, materials, layout, and emotional tone.”

You can even add this:

“Suggest packaging ideas that would stand out in Amazon search results.”

What to expect from ChatGPT:

• Design ideas like “minimalist eco-style with kraft paper and soft greens”

• Color palettes that align with your brand values

• Label layout suggestions that pop in Amazon search

STEP 4: Find Emotional Hooks for Product Positioning

Your brand needs more than features—it needs meaning. Emotional hooks help position your product as the solution to your customer’s deeper desires.

Prompt:

“Give me 10 emotionally compelling angles for positioning a [product] in a competitive Amazon market. Focus on the unique identity we’ve built: [insert brand tone/values].”

Examples ChatGPT might give you:

• “Not just a yoga mat—your daily dose of calm”

• “Hydration that folds into your life—not the other way around”

• “Where sustainability meets self-care”

Use these as:

✅ Listing bullet points

✅ Ad angles

✅ Homepage taglines

✅ Video scripts

STEP 5: Use AI to Validate & Refine

Your first idea won’t always be your best—and even great ideas have blind spots. 

That’s where ChatGPT helps you stress-test your branding before you invest in design or packaging.

Prompt:

“Based on the brand positioning and packaging ideas above, what are some potential risks or inconsistencies I should avoid?”

ChatGPT will highlight things like:

• Messaging mismatches between packaging and listing copy

• Overused buzzwords that reduce trust

• Visual directions that don’t align with your audience’s lifestyle

🔁 Recap

✔ Use ChatGPT to build a full brand identity

✔ Brainstorm names and packaging in minutes

✔ Position your product with emotional depth

✔ Avoid branding mistakes before you make them

Most sellers slap on a logo and hope for the best.

You’re not most sellers.

Use ChatGPT to take the smart, strategic route to branding—and build something people remember (and rebuy).

And before you close this email, I want to ask you something:

Which step from today’s email do you want more help with—naming, packaging, or positioning?

Hit reply and let me know. 

I read every answer and note it down for future newsletter ideas.

💡 Never miss out on important updates from the AI world:

1. Google Now Lets You Use AI Without Internet on Smartphones (source)

Google has unveiled a new application called Edge Gallery, which lets users download and use the company’s AI models on smartphones without the internet. 

The Android app can be downloaded and installed through the Google AI Edge GitHub repository. The company announced that an iOS app will be available soon.

2. Meta touts complementary powers of video, AI in overture to brands (source)

Meta emphasized how AI and video work together to drive engagement and performance, especially on platforms like Reels, which now sees 4.5 billion shares daily.

At the NewFronts, Meta introduced Reels trending ads and upcoming video ads for Threads, positioning AI as a tool that enhances creativity.

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The Motivational Corner

💪 "Strength doesn’t come from what you can do; it comes from overcoming the things you once thought you couldn’t." – Rikki Rogers