📈 Turn Complaints into Conversions

The pain points hiding in reviews could fund your next big launch.

Author

Larisa Herbai
May 26, 2025

🚀 Find Your Next Bestseller Hidden in Customer Complaints

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Hey there!

The best products don’t come from guesswork—they’re born from solving real problems. 

And the fastest way to uncover those problems? Look at what your customers are already telling you.

Today’s newsletter shows you how to use AI + customer feedback to generate product ideas that are actually in demand—and easier to sell.

Let’s dive in 👇

🔍 Step 1: Mine Reviews for Pain Points

Customer reviews are a goldmine for insights. Whether it’s your product or a competitor’s, look at the 2–4 star reviews—they’re brutally honest and packed with unmet needs.

Prompt:

“Analyze the last 100 reviews for collapsible water bottles on Amazon. Identify common complaints, suggestions, or missing features.”

Example:

💡 Step 2: Turn Complaints into Concepts

Once you know what’s missing, turn those pain points into product opportunities.

Prompt:

“Based on the top 5 pain points in the reviews, suggest 3 product ideas that solve these problems.”

Example Output:

đŸ§Ș Step 3: Validate the Idea

Before moving forward, check that your idea has enough demand.

Prompt:

“Estimate the search demand and competition level for the product idea: ‘Ultralight collapsible hiking bottle with carabiner.’”

Follow up with:

  • “Suggest 5 long-tail keywords with low competition.”

  • “Who is the ideal audience for this product?”

Now you’re not just inventing—you’re strategically validating.

📈 Step 4: Expand the Idea into a Line

Don’t stop at one SKU. Use AI to help you build a product line around your best idea.

Prompt:

“Suggest 3 complementary products I could launch alongside a collapsible BPA-free hiking bottle.”

Example Output:

🧠 Step 5: Organize Your Research into a Launch Plan

Once you’ve narrowed down your next idea, ask ChatGPT to help you plan the launch.

Prompt:

“Create a 4-week product launch plan for my new BPA-free hiking water bottle, including pre-launch, ads, influencer outreach, and review strategy.”

You’ll get a simple, actionable roadmap—done in seconds.

🚀 Final Thoughts

The best-selling products are the ones that solve real problems. 

You already have access to the most honest, unfiltered product research tool out there: customer reviews.

And with ChatGPT, you can: 

✅ Analyze patterns in seconds

✅ Brainstorm smarter product ideas

✅ Validate demand before investing

Smart sellers build what customers want. Even smarter ones use AI to do it faster!

💡 Never miss out on important updates from the AI world:

1. Instagram Experiments With AI-Generated Comments on Posts (source)

Instagram is testing AI-generated comment suggestions to help users engage with posts without writing their own replies.

A new icon allows users to select prewritten AI comments based on post content, making interaction faster but less personal.

Meta is also developing AI bot versions of users that can interact on their behalf, aiming to boost engagement through simulated responses.

2. Introducing Researcher and Analyst in Microsoft 365 Copilot (source)

Microsoft has introduced Researcher and Analyst, 2 new AI-powered reasoning agents in Microsoft 365 Copilot.

  • Researcher helps users conduct complex research using work data and web content, integrating third-party sources like Salesforce and ServiceNow.

  • Analyst acts like a data scientist, using advanced reasoning and Python to analyze and visualize data across spreadsheets.

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đŸ‘†ïž "A leader is one who knows the way, goes the way, and shows the way." – John C. Maxwell 

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This is all for today.

Looking forward to connecting with you again.

Keep exploring and leading the way!

Warmest regards,
Larisa
Chief Marketing Officer, intelliBRAND

P.S. If you’ve missed last week’s issue, you can find it here.