📝 Writing Creator Briefs Just Got 10x Easier

🧠 Turn Product Benefits into Creator Talking Points

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Hey there!

Amazon Posts may be going away—but Creator Connections is just getting started.

This new tool lets Amazon sellers collaborate directly with content creators to boost visibility, build trust, and drive sales. 

But here’s the catch: creators need solid briefs, compelling product insights, and clear direction to promote you well.

That’s where ChatGPT comes in.

With the right prompts, you can use AI to plan content angles, draft creator briefs, generate example scripts or captions, and even suggest ideal influencer types—so creators can hit the ground running.

Here’s how to do it:

STEP 1: Clarify Your Creator Strategy

Before connecting with creators, define your campaign’s goals, messaging, and ideal voice. 

This makes it easier to brief creators—and ensures consistent brand storytelling.

Prompt:

“Act as a creator marketing strategist. Help me outline a campaign for [product] using Amazon Creator Connections. Include goals, ideal content formats (Reels, TikToks, unboxings, etc.), tone, and timeline.”

You’ll walk away with a campaign framework creators can easily plug into.

STEP 2: Generate Creator Briefs

Don’t send creators a product and cross your fingers.

If you want real results, you need more than hope. You need direction.

Most creators are juggling multiple partnerships—and unless the product brief stands out and adds value, they’ll either guess what to say or default to generic content that misses the mark.

Instead, provide a clear, inspiring, and helpful guide that sets your expectations without killing creativity. Think of it like onboarding them into your brand world.

Prompt:

“Write a 1-page creator brief for [product]. Include talking points, key product benefits, visuals to highlight, tone suggestions, and a reminder to follow Amazon’s disclosure guidelines.”

This turns guesswork into guidance—and gets you better content in return.

STEP 3: Suggest Content Angles Creators Will Love

Need content ideas to include in your briefs? ChatGPT can help you brainstorm formats and hooks that actually perform.

Prompt:

“Give me 10 influencer content ideas for promoting a [product] to [audience type]. Include angles like lifestyle, humor, how-to, emotional storytelling, or comparisons.”

You can even go further:

“Which of these ideas work best for short-form video vs. livestreams?”

STEP 4: Write Sample Scripts or Talking Points

Some creators want freedom—but many appreciate a strong starting point. Use ChatGPT to give optional outlines or example scripts.

Prompt:

“Write a short, 30-second video script for a creator talking about [product]. Focus on emotional benefits, natural tone, and a soft CTA to ‘check it out on Amazon.’”

Here’s an example:

Need it in their voice? Just describe their style in the prompt.

STEP 5: Match the Right Influencers to Your Product

You can even use ChatGPT to help identify the type of creator best suited for your product.

Prompt:

“What kind of Amazon influencers (niche, tone, audience) would be ideal for promoting a [product type] to [target buyer]? Give 5 examples with a short description of each.”

This helps you build your Creator Connections pitch list strategically.

🧠 Let’s recap:

✔ Use ChatGPT to plan your influencer campaign

✔ Generate clear, persuasive creator briefs

✔ Brainstorm high-performing content angles

✔ Draft sample scripts to make collaboration easier

✔ Identify the right creators for your audience

Amazon Creator Connections gives you direct access to trusted voices—so make sure your content gives them something worth saying.

💡 Never miss out on important updates from the AI world:

1. YouTube Announces Expanded Access to Generative AI Creative Tools (source)

YouTube launched Veo 2 access for selected Shorts creators back in February, but it’s now updating this with the latest Veo model, and giving more people access.

Which will mean more AI-generated content.

2. Pinterest tests AI to curate collages for advertisers (source)

Pinterest’s Ad Labs is testing AI-powered auto collages to help brands curate shoppable content.

In minutes, the AI feature can turn an advertiser’s Pinterest product catalog into thousands of shoppable collages.

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